GW Increases Prices!

Games Workshop Price Increases Hit in September 2026

Games Workshop has confirmed another round of price adjustments across its Warhammer range. The changes take effect from 21 September 2026 and cover paints, models, kits, books and most other products.

Here’s a clear breakdown of what is changing, with a focus on UK recommended retail prices (RRP).

What’s Changing and When

From Monday 21 September 2026, recommended retail prices on the majority of Games Workshop products will rise. Trade accounts can still place and process orders at the current prices until the end of Thursday 17 September.

This is a broad adjustment rather than a targeted one. It affects:

• Citadel / Warhammer Colour paints
• Plastic and resin miniatures and kits
• Boxed sets, Combat Patrols and starter sets
• Codexes, Battletomes and rulebooks
• Many hobby tools and accessories

Independent retailers are free to set their own selling prices, so the exact amount customers pay in shops may differ slightly from pure RRP.

Paint Price Changes (UK)

Most individual paint pots are seeing relatively modest increases:

Paint sets are also rising. Examples include:

• 40k or Age of Sigmar Paints + Tools sets: £27.50 → £28.50 (+£1)
• Many “models + paints” starter boxes: £22.50 → £23.50 (+£1)

The percentage increase on paints sits in the 3–4% range, with the more expensive Shade and Contrast pots rising by a slightly lower percentage because of the fixed 15p uplift.

Model and Kit Price Changes

Figures and kits form the bulk of the adjustment and follow a similar pattern. Across the range the average UK increase is around 3.9%.

Typical movements include:

• Standard troop and unit boxes — usually +£1 to £2
• Combat Patrols and mid-sized boxed sets — commonly +£4 (for example, many rising from £105 to £109)
• Larger starter sets and army boxes — typically +£3 to £6
• Individual characters and smaller kits — often +50p to £2
• Codexes and Battletomes — frequently +£1.50

Larger centrepiece models and high-value boxes naturally see bigger absolute increases, while some smaller items rise by only a few percent.

What This Means for Hobbyists and Retailers

For many players the increases on individual paint pots are small enough that they will barely register on a single purchase. The cumulative effect is more noticeable when buying a full range of colours or multiple kits.

Retailers stocking Games Workshop products will see higher wholesale costs from 21 September. The cut-off for ordering at the old trade prices is the end of Thursday 17 September, so any final restocking or customer pre-orders need to be processed before then.

As always with Games Workshop price adjustments, the company has not published a detailed public justification tied to specific cost drivers. Previous rises have been linked to general inflation, materials, logistics and other operating costs.

As a company you would think Games Workshop were struggling and needed to increase profits to stay afloat, the truth is vastly different.

Games Workshop’s profit after tax (net profit) for the financial year ended 31 May 2026 was £206.0 million.

This is the figure for the 52-week period to 31 May 2026 (their latest full year). For context:

• Profit before tax was a record £275.7 million (up from £262.8 million the previous year).
• Tax charge was £69.7 million.
• This left profit attributable to owners of the parent of £206.0 million (up from £196.1 million in the prior year).
• Earnings per share were 624.0p.

Revenue for the year was £659.7 million, with core Warhammer business revenue of £626.8 million.